Why are bears the face of our brand? What came first, the hibernation, the bear or the wear?
Finding Our Way Back to Nature's Rhythm
In a world that never stops spinning, we found our answer in bears.
These remarkable beings remind us, through their wild lives, how to live in harmony with nature’s cycles.
Our sustainable clothing line was born from a simple observation: humans have forgotten how to rest.
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Why Bears Guide Our Vision
Bears know something we've forgotten. Each year, they enter a period of deep rest, emerging renewed when the time is right. In our always-on society, we've lost this wisdom.
We push through winters, ignore our body's calls for slowdown, and wear our sleepless nights as badges of honor.
But bears? They listen. They understand. They rest.
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When Our Paths Cross
Climate change isn't just a crisis – it's forcing a reunion. As temperatures rise and habitats shift, bears are being pushed into spaces we've claimed as our own.
We stand at a crossroads: we can view this convergence with fear, or we can recognize it as an opportunity to relearn coexistence.
These encounters carry no conflict; they arrive as reminders.Reminders that this planet isn't just ours. Reminders that we share this earth with beings whose wisdom far predates our busy schedules and concrete walls.
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Stand Your Ground
The grizzly demonstrates the balance of strength and gentleness.
Grizzly Bear Wear
Find Joy in Simplicity
The panda reminds us that simplicity can be sustaining.
Giant Panda Bear Wear
Relaxing shouldn't be at the cost of another.
And this includes bears. Of course, we can always grab a matching sweatsuit from a familiar brand, but fast fashion carries a global cost, one that literally and figuratively settles heavily on our own shoulders. How can we truly relax when there’s guilt sewn into our clothes?
At Hibearnation Wear, rest comes without compromise. No exploitation, no harm... just warmth you can trust.
Every piece is made from 100% recycled or organic materials, ensuring that your comfort never comes at the expense of people, animals, or the planet. Because true relaxation isn’t just about how soft your hoodie feels; it’s about knowing that softness extends to every hand, paw, and place touched along the way.
Learning from Our Teachers
Each bear species offers unique lessons
Every piece is crafted from renewable materials, acknowledging that our choices impact the very beings who inspired us. We use sustainable fabrics not just because it's better for the environment, but because it respects the habitats of our teachers.
Beyond Fashion: A New Relationship
When you wear our clothes, you're choosing to be part of a different story. One where humans don't fear bears, but learn from them. One where we recognize that their approaching presence isn't a threat, but a call to reexamine how we live.
As climate change brings our worlds closer together, we have a choice. We can build higher fences and load bigger guns, or we can learn to share space, respect boundaries, and protect what's left of our wild spaces.
Our Promise
We're not just selling clothes. We're inviting you to join a movement that:
Clothing with Purpose
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The permission to rest deeply
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The wisdom to live seasonally
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The courage to coexist
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The responsibility to protect shared spaces
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Celebrates the wisdom of rest and renewal.
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Supports bear habitat conservation.
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Promotes peaceful human-bear coexistence.
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Encourages sustainable living practices.
Join us in wearing this message of coexistence. Because in a world that's heating up and speeding up, maybe what we need most is to learn from those who've mastered the art of slowing down, powering down, and living in harmony with the earth's rhythms.
Remember: bears aren't entering our space – we've entered theirs. It's time we learned to be better neighbors.
Some of our website's images were created with the help of AI (because getting a panda, polar bear, and grizzly to pose peacefully together just isn’t something nature allows!).
To honour our environmental values, we offset the carbon and energy costs of these creations through internal donations to our Green Affiliates programme.