Our Committment to Transparency

Why We're Different

At Hibearnation Wear, we believe in complete transparency about our pricing. We're not just another fashion brand – we're a movement towards sustainable, ethical fashion that gives back to our planet. Being upfront and genuine seems so rare these days. We've grown weary of the seemingly adversarial relationship between businesses and their customers. Every day, we see companies employing psychological tricks and misleading tactics to squeeze extra profits from their buyers, treating each sale like a battle to be won rather than a partnership to be nurtured.
The fashion industry especially has mastered the art of empty promises – claiming sustainability while chasing fast fashion, promising quality while cutting corners, and speaking about values while prioritising margins. We believe it's time for a different approach.
At Hibearnation Wear, we're not interested in playing these games. We believe that when we're transparent about our costs and honest about our mission, we can transform the typical business-versus-buyer dynamic into a collaborative effort toward environmental conservation. Every purchase isn't just a transaction – it's a shared investment in our planet's future.

Breaking Down our Pricing

We believe in full transparency when it comes to our pricing. Here’s a breakdown of where every dollar goes, so you know exactly how your purchase supports sustainability, ethical production, and our mission to protect bear habitats.

Every cent you donate to conservation goes directly to the cause—none of it passes through us. The moment you make a purchase, the money goes to the support initiatives, which is not undone if you make returns.

Your purchase supports real action, with no delays.

You deserve to know where your money goes.

  • Materials & Production (45%)

    The largest portion of our costs goes into sourcing high-quality, recycled materials and ethical production. We prioritize sustainability and fair labor practices to ensure every piece is made responsibly.

  • Operating Costs (30%)

    Running a business takes work! This covers everything from website maintenance and packaging to logistics and customer service, ensuring a smooth experience for you.

  • Environmental Initiatives (15%)

    We reinvest a portion of our earnings into conservation efforts, sustainable innovation, and reducing our carbon footprint, e.g. paying to plant trees with each purchase, and providing funds to offset shipment CO2.

  • Company Margin (10%)

    A small margin keeps Hibearnation Wear running and growing. This allows us to design new cozy collections, improve sustainability efforts, and continue making a positive impact.

Fighting Fast Fashion

We choose quality over quantity. Our higher prices reflect our commitment to sustainable materials, ethical manufacturing, and fair wages throughout our supply chain. This helps reduce the environmental impact of fast fashion and ensures our products last longer. The more expensive a product is, the more one will consider whether it's worth purchasing or not, and this is what we need more of. We want people to buy green products that will last the years, and to reduce overconsumption, and impulse purchases made possible by unsustainably low prices.

Environmental Impact

15% of our profits go directly to environmental initiatives. We invest in tree planting programs and habitat rehabilitation projects, making every purchase a contribution to preserving our planet's ecosystems.

Every purchase helps protect bear habitats and promote eco-friendly practices.

Join Our Mission

When you choose Hibearnation Wear, you're not just buying clothing – you're investing in a better future for our planet. Every purchase contributes to our mission of sustainable fashion and environmental conservation.